There is a lot of hype around things such as Tailwind. Most bloggers who have mastered Pinterest or at least have a basic understanding of it’s potential power will tell you that you need to get on board and start pinning to see a boost in blog stats. The other thing they will say is that you can’t do it alone, you need Tailwind or Board Booster. Of course this can just seem like one more thing to try and work out or just one more thing to pay for. So is it worth it? Is it easy. Yes and Yes.
The possibilities with Tailwind are huge and arguably endless with regard to Pinterest, but first you need to grasp the basics and to get your Tailwind account working for you.
Setting up Tailwind is really easy. When you go to their website you can sign up for a free trail which allows you to pin up to 100 pins (this amount can be combined with 30 Instagram posts as they also offer separate instagram scheduling hence the ‘up to’.) Once you have signed up for a free trial and allowed access to your Pinterest account you are ready to get started. Once your free trial is over you can pay $14.99 per month or $119 for the whole year. Annual payment gives you 4 months free and unlimited pins which is hugely appealing.
Once Tailwind has run a report on you account it can tell you which pins and boards are your most popular for that week, how many followers have been gained or lost and it can also tell you which boards need more pins or a better description. These are all things that are important to get your boards and pins noticed when people do their keyword searches on Pinterest. So get all your key words in the description of your boards and make sure they are called something appropriate and searchable. To sort all of this out there is no need to switch back to Pinterest, it can all be done on Tailwind.
- Go to the “Complete Your Account” Section under “Weekly Summary”.
- Click on “All Suggestions”
- Select which ‘issue’ you would like to fix first and follow the simple prompts made by Tailwind to improve the effectiveness of your account.
You may have heard of Tailwind Tribes before. These are groups of people that pin each others pins to increase their reach and hopefully their click rate. Each tribe will usually have a specific subject you can add and each will have their own rules for adding pins and repining each others pins. You can be part of numerous tribes and Tailwind will suggest Tribes for you to request to join according to your pinning habits, so the more you pin the better your suggestions will be. You can also search for tribes according to genres, such as lifestyle, parenting, food and many others.
This is where you can add your pins, change your pinning schedule and see what has already been published.
Organise Your Schedule
First thing first; you need a pinning schedule. The joy of Tailwind is it will schedule your pins to go out at a time that the most people are likely to see it. If you are in Europe that is usually overnight. At a time when most of us are fast asleep and don’t want to be up pinning to help with growth and reach. If you pay for Tailwind monthly you can pin up to 400 pins a month, this is approximately 13 a day. If you pay annually then you have access to completely unlimited pins.
On the “Publisher Menu” click on “Your Schedule” to see when your pins are going out. From here you can add and remove time slots really easily and you can get Tailwind to automatically change the amount of pins that go out each day: Click on “Generate New Smart Schedule” then decide how many pins per day you want to be able to schedule taking into account if you have unlimited pins or not. Tailwind will then add in as many time slots as you asked for each day and will select the best times for the pins to be posted. You can still override this but as Tailwind uses deep analytics I wouldn’t recommend it to begin with.
The Other Menu Options
The other menu options are very statistically orientated and whilst these are important to understand to help you continue with growth, it is more important to get to grips with basic Tailwind pinning first.
Tailwind Chrome Extension
One of the first things I would recommend is to install the Tailwind Chrome Extension. This means that every image you hover over whilst browsing through chrome will show a “Tailwind” logo. You can schedule the image as a pin with just a few simple clicks.
- Click on the Tailwind logo.
- Select which board you want it to be pinned to.
- You can add the pin to a Tailwind Tribe and even change the destination URL to make it an affiliate pin. This means if anyone clicks on it and purchases through your link, you get paid. Win win.
- Add the pin to a queue (schedule) or pin now.
Time To Pin
Ok, finally it is time to add some pins. I like to pin straight from Pinterest and occasionally from websites if I think it is worth adding an affiliate link.
Pin Straight From Pinterest
Open up Pinterest and search for what you want to pin today. Perhaps a board hasn’t been pinned to for a while and could do with some more attention. Each Pin should now show the usual Pinterest options and a Tailwind option. If you want to instantly pin as normal then simply use the Pinterest options. If you want to schedule the pin then select the Tailwind logo. This will open up a window with options that are the same as described above under “Tailwind Chrome Extension”. Once you have selected the appropriate board and clicked “Schedule Now” or “Add to Queue Now” you will be shown a selection of other pins you may like to schedule related to the pin you have just added. This is a really quick and easy way to fill up your schedule and boards so you don’t have to individually search for 400 pins or more per month.
Pin from your Blog
If you add a pin directly from your blog using this method then it will also find related pins which will, in turn, boost the visibility of your blog pin as it will be categorised by Pinterest the same way. So simply hover over one of your images you want to pin, click on the Tailwind logo and follow the same steps as above.
Pin From Websites
If you think your readers of your blog would find a certain product appealing you may want to pin from a website. In this instance I would recommend adding it as an affiliate link. I use skimlinks to produce my affiliate links and I add their code to the URL box of the tailwind options so that if anyone does click through my pin then it is traceable, and hopefully payable.
Once you have been pinning for a week or two and your schedule is full, it is time to start looking at some of the analytics to make sure your strategy is working, or at least not hindering. This will take time to fully understand and the longer you use Tailwind the more you will be able to use the analytics as a tool for further growth.