There are a lot of people out there who rave about Pinterest claiming to be one of the best places to get blog traffic referrals. And I am one of those people. When I look at my reader stats, Pinterest is the biggest referral every single day. The truth is, not all posts will work on Pinterest. Suddenly pinning all your posts won’t mean you will get thousands of new readers each day, what you pin needs to be topical and helpful. I will go into this in much more depth in the future, however if you do have posts that are perfect for the world of Pinterest then you need to know how to get them out there in the first place to be able to tap into that new audience. So, if you are a Pinterest Beginner, how do you pin your blog posts?
I should give you a heads up that there are a few ways you can do this and no way is better or more effective than the other but you may find you prefer one method to another.
Add A Pinnable Image To The Post.
The simplest way to pin your blog posts is to add an image to your post that you want pinned. Many people I know use Canva to create a pin. I personally use PhotoShop. I have attended a talk by one of the employees of Pinterest before and she (apologies because I can’t remember her name) recommended that the pins should be at least 600 px by 900 px and always vertical. The reason for this is that you want your pin to be noticed and the more space it takes up on screen the more likely it is to be repined. Sometimes I make my pins longer than this but I will never make them shorter.
Upload this image to your media library and before inserting it into the post write a description in the ‘Alt Text’ box. This is the description that will be pulled through to Pinterest to describe the pin so it is worth ensuring you have all of your key words in there to maximise it’s searchability.
To Hide Or Not To Hide
I add my Pins to the bottom of my blog posts, some bloggers add them to the top and some people hide them all together. There is no right or wrong answer, it completely depends on how you feel the pins work with your aesthetic. If you do wish to hide your pin then go to the HTML ‘Text’ area in your blog editor and add this code in front of your image:
<div style=”display: none;”>
(It should look something like this: <div style=”display: none;”><img class=”aligncenter size-full wp-image-4963″ src=”https://winnettes.com/wp-content/uploads/2018/02/Instagram-Apps.jpg” alt=”These are the apps I use every single day in conjunction with producing content for Instagram. I want to grow on Instagram and these apps have helped me steadily increase my Instagram growth over the last few months.” />)
But please note that this will hide everything you add after this code so make sure you add the pin to the very bottom of your post if you plan on hiding it.
Add Using Plugins
Once you have added the image to your post you need to be able to share it to Pinterest. To ensure this image can be shared you will need a couple of plugins. I use Sumome for all social shares. As you can see at the bottom of your screen there are various coloured options. If I click on the Pinterest icon I am offered the option to pin all of this images from the post. Because people may not pin the image you want you need to ensure all images have the Alt Text filled with your Key Word description.
Sumome has various options on where to place your share icons and if you want them as a popup or natively embedded. It is important to remember that the pop up version will not show up for everyone as some people have these blocked. I also have it set to show up the Pinterest Button if anyone hovers over an image, this way the image can be immediately pinned directly.
You can see both these options on the image above that I saved from my Kiddy Car Seat Review post.
Add a Pin Via Pinterest
Pinterest allows you to upload images directly to the platform. If you hover over the + button you will be shown three options (I can create an ad because I have business account, this is free and easy to set up but that is for another post.) For the purpose of this post I will be ignoring the Ad option and simply showing you how to add a picture or Save from Site.
When you click on ‘Upload Image’ you will be able to browse your files and add the image you want to upload. Select your pinable image and then you can add the destination url in the box underneath, in this case your blog post. You can also add affiliate links in here so if you can get your head around Pinterest and get good engagement with your pins it is potentially well worth your time making pins for products you recommend just to have the affiliate link out there earning you money. Then you can select the appropriate board to add the pin to.
This is my preferred method to upload an image to Pinterest as it means I can make multiple pins for the same post but I don’t have to include them all with in the post itself. This may sound like a waste of time but it is hard to tell exactly what will make a good pin. By making multiple you stand a higher chance of your pins being repined and if one does well then the others usually follow suit. This also give you a chance to analyse which ones do well and which don’t so you can improve your pins for the future.
As you can see below I created various pin images for my Instagram Apps post. I have periodically added these to Pinterest. They can be added at the same time but Pinterest may flag them as spam and then none of them will be seen so I advice you space them out.
Save From Site
This works the other way round to adding the image first. When prompted add the url into the search box and Pinterest will pull through all images available to Pin. This will automatically add the destination url as you input it and then from here you can decide which image to pin to which board.
This is one of the best ways to add affiliate pins. If you go to the website and find the product you want to add. Copy the affiliate URL into the Pinterest url bar and then pick which image you want to pin. Add a few searchable key words to the pin and save to an appropriate board. I use Skimlinks to produce the affiliate codes I need and with the Chrome Plugin installed it shows me how much commission each site offers on average so I can shop around for the best rate if I want to.
A Quick Note On Boards
It is important to have boards set up on your profile that are appropriate and reflect your brand. There is no point adding a cake pin to a blogging board as it just won’t be shown by Pinterest to the right audience. Also ensure you pin at least 10 pins to each board, although the more the better. And lastly add a description to the board. Again this is all about Key Words but it helps Pinterest know to keep showing your pins when people search as they know they will be relevant and suitable.
So there you have it. Adding an image to Pinterest doesn’t need to be difficult or scary. The hardest part os creating an eye catching and engaging pin that everyone will want to pin and click through to read what the creator has to say.