The Cake & Bake Show

Whist looking through one of my cake decorating magazines I found an advertisement for the Cake and Bake show at the Excel London. I knew with the promise of free samples Hubby would be fully on board to come with me. We booked the tickets online and got 2 for £20 with a code in the magazine.

I won’t lie, I was a little over excited about going. I want to take my baking from hobby to something a little more professional in the not so distant future so was interested in exploring various equipment and the cost of certain cakes.

The Excel is in East London so it was a couple of trains and a tube to get there. I had no idea how enormous it was! We didn’t even walk the length of it and we seemed to have walked a mile (we hadn’t, I exaggerate).

As we entered the Cake and Bake show space we were greeted by the enormous head of the BFG made completely from sugar!


There were plenty of stands selling baking equipment, I may have spent a small fortune. Some of them were showcasing what their silicon mounds could do. Some had made some sugar statues in advance.

There were two display tables at either end of the hall, one had various items and the other had cakes cut into shapes and figures.

There were various talks and classes taking place during the day including a talk by GBBO’s Jon Waite and Nadia Hussain. Plus an area for book signing.

A lot of the stands were fairly similar, selling a lot of the same stuff. Of course the Meringue Girls stood out from the crowd with their Rainbow Poo Meringue.

The thing I found most interesting was the cost of some of the cakes and biscuits I make. I already know how expensive cakes can be to buy but I was unsure about macaroons and decorated biscuits. Well the macaroons generally sold for £1-£1.50 each, often with a deal for 5 or more. The decorated biscuits were being sold for £3 each! Now they do take time to complete and a good understanding of royal icing but I think that may be a little steep? Or is it just me?

Once I had seen and explored everything I wanted to we gathered our bags together and went on our way. My mind has been reeling with ideas since. I feel so inspired and just want to bake constantly. Of course that isn’t very practical. But watch this space…. there will be many sweet delights posted on the blog in the near future.

This Mum's Life
Cuddle Fairy


  1. Those cakes look amazing! If I had gone I would have just wanted to spend the day eating cake and biscuits. Mind you at those prices I would have to take out a mortgage! I hope it was fun day out. x #KCACOLS

  2. Wow they’re more like art than cakes & sugar, the BFG fave is amazing! And I love the rainbow meringue. I absolutely love meringue. Glad you have been inspired. Look forward to seeing some of your creations on forth coming #KCACOLS

  3. Wow these are amazing! I like the idea of baking, and it always tastes good, but I have no flair with aesthetics. Thanks so much for linking up at #KCACOLS. Hope you come back again next Sunday

  4. Looks like an amazing event! I would love to attend something like that. Now I’m in a mood to bake, but really dont know if I can be bothered today. Might have to look at some ideas and maybe have a go tomorrow. Thanks for sharing #KCACOLS

  5. WOW! These look incredible and almost too good to eat. I can’t wait to see what wonderful bakes appear on the blog in the future. Thank you for sharing with #bigpinklink x

  6. Pingback: My October Baking Showcase – Winnettes
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