Everyone knows you need to make great Pins but knowing where to create eye catching images for Pinterest can be a minefield. Here I look at the options offered by Canva, Pic Monkey and Spark.
Most bloggers will tell you that Pinterest is a goldmine for blog views if you can work out how to tap into the source. Pinterest can seem like a daunting task to get your head around but it doesn’t have to be if you follow a few golden rules.
- It is a search engine and not a social platform. Followers are always great but that doesn’t guarantee you blog views. What you need are people searching for your subjects.
- Pin descriptions need to be full of key words so that they show up in relevant searches.
- Images should be of magazine quality.
- Statistically images with text have a greater click through rate. This is because the with the right text and call to action it is clear that there is something to read behind the image and that it is not just a pretty picture to look at.
You won’t see results over night but with a little understanding and some perseverance you will soon notice the Pinterest referrals coming in. Once you have worked out how to add your blog posts to Pinterest it is worth spending some time on the pin images. Bold, eye catching and well written pins are key to getting a good pin and click through rate. If you have a recipe post ensure your site is set up for Rich Pins. This is easy enough to do; simply follow the instructions on Pinterest (full blog post to follow). By having rich Pins set up it means that the whole recipe can be seen in the description under the pin. With recipe pins it is easy to put a call to action on there such as ‘Printable Recipe’ or ‘Step by Step Recipe’ on the pin itself.
Creating the Images
First up you need to decide where you will be creating your Pins and if you want to pay to do so. The three options covered here are Canva, Pic Monkey and Adobe Spark. Canva is free with paid options but the other two are paid options.
If you can’t find a suitable preset on your choses platform then create one using your own dimensions. Pins should always be vertical as will take more screen space and therefore be more eye catching. The ideal size is 600×900 pixels but longer would be fine and ideal if you have lots of information to convey.
Canva is a great way to start creating Pins as it has lots of presets available to choose from when you log in. You can even create all your social and blog logos using their presets. For pins I usually set my own dimensions to the 600x900px when in canva.
From here you can select the layout you want using the menu options. Canva allows you to up load your own images which can be cropped and adapted to fit within the template.
There are also plenty of text options to choose from, most of which are free. As are many of the backgrounds if you don’t want to use an image.
You can even create your own brand on Canva so that the colours you use on your blog are loaded as preset options. You can also save or upload your logos and preferred fonts as part of your brand but these are upgrade options.
Much like Canva, Pic Monkey offers many different options from canvas size to fonts and colours used. There are many menu options to cover what you need.
You can use one of their collage options and change the images and add some text.
If you are making a more text heavy Pin or an infographic then their templates are a great place to start.
If in doubt there are plenty of templates to choose from, all of which can be edited further to suit the aesthetic you are trying to achieve.
Pic Monkey offers a 7 day free trial and after that it is priced from £9 per month, or reduced to £6.49 if you pay annually.
I have adobe Spark as part of my Photoshop subscription which costs me £9.98 a month and I definitely get the use out of that money. With Photoshop, Spark and Lightroom alone I can more than justify that. Spark also enables you to create all types of templates within it’s platform using the presets and you can also set up branding to make things quicker and consistent.
When in the program you can make a new post using the branding presets as a base, the featured designs or completely from scratch. It actually doesn’t matter which way to choose to go as all the designs are completely adaptable and changeable once you start.
Once you have the canvas ready for editing you can make it look however you like. The layout can be changed using the presets available, and even these can be shuffled around. You can even add boarders between all the cells or simply change the size of individual cells.
If you didn’t add a design using your brand colours you can still change that from a preset or a blank design. These can also be shuffled so that the background, shape and font colours change to meet your needs but still but compliment. Or you can select them manually for each element.
The shape surrounding the text can also be changed and the amount of padding around the text adapted.
If you are unsure which shape or font works best you can scroll around the ‘suggestions’ to see which combination comes up. Then these can also be further adapted to your own tastes.
The images can also be changed so you can add your own images, use Adobe stock photos or search for free photos from Pixabay directly within Spark. The images can also be filtered using presets if required.
Once you have found the platform that works for you the Pinterest world is your oyster. I prefer to use Spark but I started with Canva. I never got on with Pic Monkey but that was a long time ago and they have made some fantastically positive changes to the platform since then and it is definitely worth considering the investment.
Don’t forget to check out my post: Pinterest for Beginners – How To Pin Your Blog Posts for more helpful tips and to find out why I recommend making more than just one pin for each blog post you publish.
*Pic Monkey screenshots kindly provided by Heather from Shank You Very Much who absolutely raves about it.